Jingwen yao
Jingwen yao
Qualitative Research / Quantitative Research / Ideation / Prototyping / Concept Validation / Interaction Design / Visual Design
Re-design of an online platform for users of Exact Accounting Software to find and connect with accountants.
To better understand user needs and user requirements, the project started with empathizing the target groups, entrepreneurs and accountants. Interviews and online surveys were done in order to answer the main research questions such as:
- How do entrepreneurs connect with accountants/bookkeepers usually?
- What makes entrepreneurs choose to work with their accountants?
Based on the research outcomes, the main user actions and challenges were documented and analyzed, as the important design inputs for the ideation phase.
A user journey was also created for considering the possible solutions from a systematic view.
After several rounds of user tests and design iterations, the final concept consists of many improvements such as:
- a combination of location and name based search functionality
- a map that provides an overview of nearby accountants
- filters of service types and sector focus
- a quotation functionality that allows entrepreneurs to consult before collaboration
- a clean and professional look & feel